AOL Permaculture - Website, Social Media & Digital Marketing for Regenerative Farming

The challenge was twofold—first, to build a website capable of translating a deeply hands-on, land-based practice into a compelling digital narrative for people discovering permaculture for the first time; and second, to sustain that momentum beyond launch through consistent social media presence and marketing, so the brand's story kept reaching new audiences and driving course sign-ups over time.

We delivered a complete digital ecosystem covering both the website and ongoing marketing:
• Story-Driven Website: A warm, editorial-style site built around Binay's personal journey and the philosophy of permaculture, blending narrative content with course information rather than a purely transactional layout.
• Course Enrollment Pathways: Clear, dedicated sections for the online Foundations of Permaculture course and the in-person 9-day Spirit of the Soil immersion program, each with direct calls-to-action.
• Visual Storytelling: Rich photography of the farm's transformation—from barren mountainside to thriving ecosystem—used throughout to build trust and emotional connection.

• Ongoing Social Media Management: Regular content planning, posting, and community engagement across Facebook, Instagram, and YouTube to keep the AOL Permaculture story visible and growing.
• Marketing Support: Continuous promotional efforts aligned with course cycles and events (such as their annual Conference) to drive awareness and enrollment beyond the website itself.